keywords: representation, Barthes' myth, 'them' vs 'us', binary opposition, difference, Stuart Hall stereotypes, 'type, hegemony (Gramsci), orientalism (Said), Representation is a complex business and, especially when dealing with 'difference', it engages feelings, attitudes and emotions and it mobilises fears and anxieties in the viewer, at deeper levels than we can explain in a simple, common-sense way. Difference signifies. It 'speaks.' A meaning of a photograph can carry more than one meaning thus a picture is worth a thousand words. So the same photo can carry several, quite different, sometimes diametrically opposite meanings. "frequently, it is the caption which selects one out of the many possible meanings from the image, and anchors it with words. The meaning of the photograph, then, does not lie exclusively in the image, but in the conjunction of image and text. Two discourses - the discourse of written language and the dis...