The Culture of Connectivity

Flickr:
  • sharing photos leads to collective perspectives, experiences and memory
  • 'sharing' - exchanging views in order to have the same viewpoint - same perspective on the world
  • Motto: "Share your photos. Watch the world." - sharing pictures leads to a collective experience. Individuals upload photographs documenting their lives - become part of a social community. This shapes how they watch the world.
  • Flickr functions as a collective memory. It invites users to contribute photos, comments and information
Culture of connectivity: a culture where perspectives, expressions, experiences and productions are increasingly mediated by social media sites

3 concepts:
  1. The technological unconscious
  2. Connectivity instead of collectivity
  3. The continuous present of the mediatized age

Two theoretical approaches:
  • socio-technical ensembles
  • affordances
"Some researches have lauded Flickr's potential as a platform for individuals to develop and shape their aesthetic norms and discuss their personal inclinations to discover common taste." (Murray, 2008)
"The digital imaging revolution has not only changed our personal experience in photography but also offered a new perspective on our social life."
Flickr's functionality as a communication device facilitates the construction of narratives about ourselves.
(source: The Culture of Connectivity, Dijck)


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